Social Listening Blog-Burger King
The brand I selected is Burger King. Burger King isn't always someone's first choice when they want to go out to eat. Their competition is McDonalds, Taco Bell, Subway, etc. The bigger named companies put Burger King behind the curtain. But Burger King comes out with new items frequently to keep a competitive advantage. I enjoy the food from Burger King. It's interesting how they can get in the holiday spirit and come out with their holiday specials. The two items above are the Ghost Pepper Whopper and Ghost Pepper Chicken Fries. In honor of Halloween, they posted this picture Oct 2 saying, "trick... or heat? find out what the Ghost Pepper has instore 10/13." The caption brought excitement to the fans with the first comment from Nickolas Bottone saying "I just had the ghost pepper whopper today!! I'm so glad it's back!!" Burger King's brand proposition is to bring a variety of different food specials to make the whole family happ