Marketing in the News: Electric Cars
I chose to do my blog on electric cars and how they are the future. An interesting fact is the first electric car was made in 1888 and could only go 9 mph with a 1 hp electric motor. Nowadays they are coming out with a Samsung electric car when only a few years ago they were just making phones. The first Tesla car came out in 2008, it could go around 250 miles on one battery and had a very expensive price tag. Now they are just normal to see, and they have new competitors. "Over the past decade, Tesla's have gone from being the car of the uber rich to the car of the Uber driver." Tesla will need to create a new feature to their next car that will make them stand out from the rest.
Around the globe this year, there will be 14 million electric vehicles sold this year, shown by BloomberNEF. Where in 2016 only 700,000 were sold. A few years ago, electric vehicles were a novelty but now you can't drive anywhere without seeing multiple. Technology has gotten better, and the learning of the lithium-ion battery has held up. To learn about the batteries, they need market size estimates.
Electric cars value proposition would be renewable energy and going clean because they are trying to help climate change. By inventing electric cars, they hope to replace all gas vehicles to put less CO2 out into the air. Of course, this move won't fully stop global warming, but they hope it'll have a positive impact. Many companies are now making electric cars because they see that they are the future, and they are hopping on the trend hoping they create the best electric car that will sell globally. A challenge companies are running into is their competition trying to find a way to separate their cars from the others.
In the article they show a Samsung electric car and right away it'll catch your attention because everyone's used to seeing a Samsung phone not a car. Samsung being so new now has to compete with well-known names like Tesla. In the article they state that Tesla was uber rich because they were one of the only electric cars manufactures around to now the uber driver because everyone has them and they don't stand out as much.
I think the marketing approach for electric cars is decent, but I think they should try and have more commercials on television because it will get out to a wider range of people. Another idea is to put ads on billboards. Then thousands of people will see the ad while driving. Some people might have an issue with their car, have a car with low miles per gallon, or they want to go clean and use renewable energy. By advertising this way, they would be targeting their target audience which could give them an edge on their competition. This article helped me learn that the economy is now advancing to electric vehicles to start using renewable energy and make a move on climate change. Something I learned about marketing is a lot of ads are just looked over and skipped when someone put time and effort to make it. When making an ad it should be unique and remarkable to grab people's attention to look at it and if it's not it'll be skipped. I looked over multiple topics and ads because they all seemed the same then I saw a Samsung car and that's what made me open the article.
"It's Done." The Future Is Battery-Powered Electric Cars - Bloomberg
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